This Karva Chauth, see the moon through your mobile, courtesy Tanishq:

Jewellery brand Tanishq has created a mobile application for Karva Chauth that turns the screen of the phone into a sieve (chalni), through which one can see the moon. The app has been created for Andriod, Apple and Symbian platforms and can be viewed on the Tanishq Facebook page.

Bhuwan Gaurav, Head, Marketing, Tanishq, said, “With young girls and the newly married bahus, being active on social networking sites, like Facebook, such an app will surely create buzz amongst women. We are confident that this kind of an initiative will help the brand engage with traditionally rooted modern Indian women at a newer level. This is yet another example of great synergy of our rich Indian culture with technology and we at Tanishq are happy to bring to our customers.”

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