Showing posts with label Marketing Skills. Show all posts
Showing posts with label Marketing Skills. Show all posts

7 Best Online Shopping Sites For Men

Once upon a time, shopping enthusiasts spent their weekend in an air conditioned mall just to tow many a bag from one store to another.
Between the crowds and the inability to find what you’re looking for, the experience soon became a time-consuming nightmare. Who wants to do that, especially when you can now shop from the comfort of your couch, courtesy - e commerce! For those discerning gentlemen who don’t enjoy the tangible experience of shopping, we’ve rounded up a list of 7 online shopping sites where you can seamlessly navigate your way to an enviable wardrobe.

1) Freecultr

Best Online Shopping Sites-Freecultr
This site is a holy grail for casual lovers as it stocks a range of jersey and cotton basics in a host of bright, solid colours. With delivery taking no more than 2-5days, the easy-to-use site sells a range of sweaters, shorts, cardigans, denims, pants, footwear and accessories with prices starting from Rs.499. Affordable and with a range of options, Freecultr is a must checkout online shopping site!

2) Pernia’s Pop-Up Shop

Best Online Shopping Sites-Pernia's Pop-Up Shop
Menswear retail is perhaps the next big thing, and designer Pernia Qureshi vouches this. However, what used to be just girl’s hub now brings India’s hottest luxury designs for boys as well. So, for traditional wear, you have Rohit Gandhi & Rahul Khanna kurtas and for a more contemporary appeal, you have Atsu’s tribal prints. The shop also features other leading menswear designers such as Rajesh Pratap Singh, Varun Bahl + Karan Johar and Nimish Shah among many others.

3) Myntra

Best Online Shopping Sites-Myntra
When Myntra says that it is one of the best and affordable e-commerce fashion sites for men; we say it’s not actually farfetched. It has one of the finest collections of accessories, footwear and clothes for men available at perhaps all the sizes. The site, however, scores a brownie point on the cool offers it provides perennially. Delivery takes almost 5 days and is remarkably fuss-free. Additionally, the site also has a 30-day return policy, which makes it even more interesting.

4) Inkfruit

Best Online Shopping Sites-Inkfruit
If you’re a T-shirt junkie and like designs that are different sometimes boho, too, then pop over to Inkfruit. The site, like Myntra, offers a range of offers to choose from, some of which includes buy 2, get Rs. 500 off or straight 50% flat discount as well. It also sells men’s accessories including laptop covers, footwear and jackets; it’s the casual tees that are widely popular with the masses. So, if you’re on a tight budget, and still want to look your casual best, then Inkfruit will definitely come to your rescue.

5) Shersingh

Best Online Shopping Sites-Shersingh
Need a break from designer labels and exquisite apparels, the colourful polo shirts stocked on this site launched by Exclusively.in and co-owned by cricketer Zaheer Khan, can be a welcome change. The Nehru polo jackets and patterned shirts available in a diverse palette can make a bold statement and with guaranteed home delivery in 3-days, this can be worth a click. Also, Shersingh has partnered with one of the leading online fashion sites, Myntra, and will now be redirected directly to their main site.

6) Fashion and You

Best Online Shopping Sites-Fashion and You
Your key to indulge in high fashion and luxury brands is now made easy by Fashion and You, which doing rather well. This website brings brands and luxury labels to the masses with some heavy-duty discounts on products such as perfumes and body essential products. What’s more? The site also offers exhaustive answers to all your style queries. Combining style and comfort is rare when it comes to shopping, but this site manages to do so splendidly.

7) The Stiff Collar

Best Online Shopping Sites-The Stiff Collar
Calling shirt lovers, “somewhat snooty English shirts” shop offers a dozen of them in different styles at decidedly non-snooty prices - yes, that’s The Stiff Collar for you. Offering cash-on-delivery, the shirts are worth it just for their affordable prices and quirky descriptions. The English-cut stiff-collar shirts are rather different when compared to the regular high-street shirts. The various fits also include a slightly longer fit - so as to accommodate sturdier guys, a split yoke, which is the back panel of cloth along the shoulders and a narrow shape!

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How To Make Unlimited Free Calls

Here's a trick for android n iphone users only.

1. First, download CROWD CALL software on ur device n install it.
2. Now when u start this software it'll ask u to enter ur number n here just
fill your number.
3. Now enter destination number to which u want to call.
4. Within 5 sec. u'll get a call on ur number with an international number, now just attend the call n press 1, n wait for few seconds.
5. Now CrowdCall will connect u with ur friend.
P.S : u can make 10 calls per day for unlimited time.
Official Website : http://crowdcall.me/ - See more at: http://cyber-worldd.blogspot.in/2013/06/how-to-make-unlimited-free-calls.html#sthash.t2vABBsC.dpuf

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5 Things To Do Every Day For Success


"You get up at what time?"
I hear that a lot, along with "You are so lucky." So, I'm going to help out here and let you in on the secrets of my success. Well, not all of them--but enough to show you the foundation I build on every day.
1. Wake up early. For the next week, get up a half an hour earlier that you normally do--and get going. If you get a few more things done, then get up even earlier the next week. Early in the morning is a great time to get work done because most of your associates have not started emailing, tweeting, IMing, or posting yet.  *UPDATE: The rebuttal for those who want to argue this point
2. Read the headlines and watch the news. Not only should you know what is going on in the world, you will also be the first to recognize opportunities (if you followed #1) for you and your business--long before the competition has even had their first cup of coffee.
3. Send something to one person who can hire you or buy your product--something you promised to follow-up with, a quick email with a link to something relevant or a "Hey, just checking in to see how thing are going" email.
4. Touch base with an old friend or associate you haven't talked to in ages. Ask how they are, what are they working on and ask or suggest how you might help. You'll make their day.
5. Write a handwritten note to someone. Seriously. It is a lost art and makes quite an impression. There is always someone you can send a thank you note to--or you aren't doing things correctly.
A simple yet highly effective list. Try all five every weekday for a month. Then, tell me I'm right. If I'm wrong, I'll buy you a cup of coffee. When you finally wake up ...

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Steve Jobs: 8 presentation strategies:

Focus on Benefits
Your listeners are asking themselves one question: Why should I care? Steve Jobs sells the benefi t behind every new product or feature—and he’s very clear about it. Why buy an iPhone 3G? Because “it’s twice as fast at half the price.” What’s so great about Time Capsule? “All your irreplaceable photos, videos and documents are automatically protected and easy to retrieve if they’re ever lost.” Even the Apple Web site focuses on benefi ts with top ten lists like, “10 Reasons Why You’ll Love a Mac.” Nobody cares about your product. They only care about how your product or service will improve
their lives. Make the connection for your customers. Don’t leave them guessing

Stick to the Rule of Three:
Nearly every Steve Jobs presentation is divided into three parts. When Jobs returned from a health-related absence on September 9, 2009, he told the audience he would be talking about three products: iPhones, iTunes and iPods. Along the
way he provides verbal guideposts such as “iPhones. The fi rst thing I wanted to talk about today. Now, let’s move on to the second, iTunes.” The number “three” is a powerful concept in writing. Playwrights know that three is more dramatic than two; comedians know that three is funnier than four, and Steve Jobs knows that three is more memorable than six or eight. You might have twenty points to make about your product, but your audience is only capable of holding three or four points in short term memory. Give them too many points and they’ll forget everything.

Sell Dreams, Not Products
Charismatic speakers like Steve Jobs are driven by a nearly messianic zeal to create new experiences. Steve Jobs doesn’t sell computers. He sells the promise of a better world. When Jobs introduced the iPod in 2001, he said, “In our own small way we’re going to make the world a better place.” Where most people see the iPod as a music player, Jobs sees it as tool to enrich people’s lives. Of course, it’s important to have great products. But passion, enthusiasm and a sense of

Create Visual Slides
Apple products are easy to use because they eliminate “clutter.” This design philosophy applies to every Steve Jobs presentation. There are no bullet points in his presentations. Instead Jobs relies on photographs and images. Where the
average PowerPoint slide has forty words, it’s diffi cult to fi nd seven words on ten of Jobs’s slides. The technique is called “Picture Superiority:” information is more effectively recalled when text and images are combined. For example, when
Steve Jobs unveiled the Macbook Air, Apple’s ultra-thin notebook computer, he showed a slide of the computer fi tting inside a manila inter-offi ce envelope. That image was worth a thousand words. “Simplicity is the ultimate sophistication,”
Jobs once said. Be sophisticated. Keep it simple

Make Numbers Meaninful

In every Apple presentation, big numbers are put into context. On September 9, 2009, Apple VP Phil Schiller said that 220 million iPods had been sold to date. He placed that number into context by saying it represented 73% of the market. He broke it down even further—and took a jab at the competition—by saying Microsoft was “pulling up the rear” with its 1% market share. Schiller learned his technique from Jobs who always puts large numbers into a context that’s relevant to his audience. The bigger the number, the more important it is to fi nd analogies or comparisons that make the data relevant to your
audience. For example, when the United States government bailed out the U.S. economy to the tune of $700 billion, it was too huge a number for most people to comprehend. Journalists tried to put it into context. The one example that seemed to capture the attention of the press—$700 billion is like spending one million dollars a day since the day Christ was born. Now that’s a big number!

Use Zippy Words
Steve Jobs speaks in plain English. In fact, he has fun with words. He described the speed of the new iPhone 3G as “amazingly zippy.” Where most business presenters use words that are obtuse, vague or confusing, Jobs’s language is remarkably simple. He rarely, if ever, will use the jargon that clouds most presentations—terms like “best of breed”
or “synergy.” His language is simple, clear and direct. Legendary GE CEO Jack Welch once said, “Insecure managers create complexity.” Exude confi dence and security; speak simply

Reveal “Holy Smokes” Moment
Every Steve Jobs presentation has one moment that neuroscientists call an “Emotionally Charged Event.” The emotionally charged event is the equivalent of a mental sticky note that tells the brain, “Remember this!” For example, at Macworld 2007, Jobs could have opened the presentation by telling the audience that Apple was unveiling a new
mobile phone that also played music, games, and video. Instead he built up the drama. “Today, we are introducing three revolutionary products. The fi rst one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device…an iPod, a phone, an Internet ommunicator…an iPod, a phone, are you getting it? These are not three devices. This is one device!” The audience erupted in cheers because it was so unexpected and very entertaining

One More Thing: Practice, a Lot
Steve Jobs spends hours rehearsing every facet of his presentation. Every slide is written like a piece of poetry, every presentation staged like a theatrical experience. Yes, Steve Jobs makes a presentation look effortless but that polish comes after hours and hours of grueling practice. Steve Jobs has improved his style over time. If you watch video clips of Steve Jobs’s presentations going back twenty years (available on YouTube) you will see that he improves signifi cantly  with every decade. The Steve Jobs of 1984 had a lot of charisma but the Steve Jobs of 1997 was a far more polished speaker. The Steve Jobs who introduced the iPhone in 2007 was even better. Nobody is born knowing how to deliver a great PowerPoint presentation.
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What Drives Your Best Salespeople


To understand what motivates your top performers and improve how you manage them, 


Few of us ever planned to work in sales. It was a way to get in the door, a quick stop before moving into something sexier. Back then, we saw it as a necessary evil, ambiguous and messy, requiring pandering, compromise, and (gasp) humility. Years later, many of us still find ourselves in sales. Maybe we were passed over, or amassed a mortgage and dependents.
More often than not, though, we grew to love it.
You see, we live for the chase, craving that euphoric validation from the close. Sure, we endure complaints and condescension every day. Sometimes, we invest months building relationships at bistros and ball games, only to finish second. Yet, we dust ourselves off to hit the pavement again. Like all rebels, we sneer at the status quo, always knowing the odds are stacked against us.
And every day, we bear a terrible burden: If we don't close, our peers don't work.
Our role is easy to dismiss. It's considered "babysitting" at best and "cutthroat" at worst. We're ground zero for every clumsy restructuring and corner-cutting. Still, we slice through the red tape and forge collaboration in every crisis. Ultimately, we're the ones who compensate for our company's deficiencies in talent, experience, service, and cost.

DOUBLE STANDARDS

As a result, the higher-ups often push more and more onto us and then wonder why we push back. Maybe it's because we tire of double standards:
• They demand we follow orders, yet train us to never accept "no."
• They tell us it can't be done, but expect us to "find a way to make it happen."
• They claim they'll "get around to it eventually," but demand we act with urgency.
• They skimp on details and reasoning, yet forget our job is to sniff out smoke screens.
No, real salespeople don't fall in line easily. We ignore chains of command, buck rules, and don't always play nice. For that, we're called "mercenaries" who can't be trusted to toe the company line. And we couldn't care less because we understand one certainty: Rebelliousness is what it takes to succeed.
Every day, we sell who we are, as much as what we represent. And we're rejected for that. Some take it personally, but those of us in it for the long haul toughen up and persevere. We build networks wide and deep, keeping our doors always open. We imagine what could be instead of settling for what is. And we nurture our accounts like our children, knowing another business is patiently waiting for us to lapse…just as we did.
We know how the game is played. Our jobs are on the line every quarter. When something goes awry, we have to make it right. In the end, we know that we answer to our clients as much as our employers. That's why we're the ones who break the bad news. We don't recite our corporate mantras; we live them every day.

INTEGRATE THE REBELS

So we don't take anything for granted. Those who do inevitably churn clients, miss quotas, and wash out quick. That means you, as a business owner, can accept mediocrity or turn your rebellious reps into your advocates. How? You do what every society has done with its critics: You bring them inside. And that may require you to change in three fundamental ways:
• Be transparent. The days of "Because I said so" are long gone. Salespeople simply can't risk their personal reputations and livelihoods—and performers will inevitably gravitate to employers who value their opinions, anyway. Instead, share your reasoning. Understand how your decisions will impact customers—and don't be afraid to adjust in light of unpleasant truths. Your sales team is closest to your clients; they must always know you're acting honorably.
• Hold yourself accountable. We have the same high expectations for our employers as they have for us. So we demand what every rebel has sought: a voice. Every day, we face hypocrisy and unfairness in the field. Like psychologists, we coolly listen as our clients spill their companies' dirty laundry. We see how cognitive dissonance corrodes organizations. We want to work for a leader who keeps everyone aligned.
• Respect our role (and customers). We see ourselves stereotyped at every turn. From Willy Loman to Pete Campbell, we're depicted as beaten-down, dim-witted, insincere, and pushy. Despite this, few know our real role: identifying needs, creating solutions, refereeing internal spats, and making sure our clients are neither forgotten nor taken for granted. Behind the scenes, we're the ones who build our companies. Our legacy includes the accounts we devote years to courting and growing. Calculate those efforts—and the great trust our clients bestow on us—in every decision you make.
In a world focused on making a quick buck, we rebel by being diligent, responsive, and loyal. We are the corporate conscience, the ones who hold our superiors to the ideals they espouse. And we wouldn't accept anything less.


Essential Reading for Marketers

Too busy to pursue an MBA, Steve McKee turned to business books to educate himself on branding, marketing, and advertising. Here are his top picks

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I began my career in advertising as a field marketing manager on the Pizza Hut (YUM) account, which basically meant I got to travel from restaurant to restaurant, work with the managers on their local marketing efforts, and eat all the free pizza and breadsticks I could (not a bad gig when you're 22, newly married, and broke).
I operated out of my home, and when I wasn't traveling I had a fair amount of downtime that needed to be filled. Unable to pursue an MBA at the time (those were pre-Internet days), I decided to do the next best thing: read all I could about my chosen field.
That began a career-long love affair with business books. King Solomon himself said, "The words of wise men are like goads, and masters of these collections are like well-driven nails." I wanted to be a "well-driven nail"—sure, steady, and able to piece things together no matter what marketing challenges I would come to face.
Since that time I've occasionally been asked to recommend the branding, marketing, and advertising books that have had the biggest impact on me. It's impossible to choose just one, so below I've listed a handful of my favorites. I've structured the list based on how they've contributed to my own marketing education: prerequisites, concentration, and application. This isn't necessarily the order in which I recommend you read them, and depending on your goals, you certainly don't need to read them all. But you can't go wrong with any of them.
Prerequisites
Basic Economics: A Common Sense Guide to the Economy, by Thomas Sowell
The front flap of Basic Economics says it brings its topic to light in a way that is "easy to absorb and hard to forget." That's certainly true. Sowell presents practical concepts about how incentives, trade-offs, and other dimensions of the economy really work. More interesting (and more relevant) than the economics course you may have suffered through in college, this book is for people who get paid for results rather than for effort, pontification, or simply showing up. (For extra credit, read Sowell's follow up, Applied Economics: Thinking Beyond Stage One.)
The Marketing Imagination, by Theodore Levitt
Levitt, who died in 2006, was a professor at the Harvard Business School and former editor of the Harvard Business Review. The Marketing Imagination was one of the first books I read that made the concepts of marketing and "why people buy" come alive for me. Since the book was first published in 1983, some of the examples in it are dated, but reading them with the benefit of hindsight offers a unique Monday-morning-quarterback dimension that imparts another layer of education.
Competitive Strategy: Techniques for Analyzing Industries and Competitors, by Michael E. Porter
This is the heftiest tome of the group, and I'm far from the first to recommend the current guru of the Harvard Business School. You don't so much read Competitive Strategy as gnaw on it, and it takes a long time to digest. But there's no better presentation of the multivariate dimensions (how's that for an academic term?) of competition, and the book's principles can be applied to any and every industry. I've found myself referring back to it time and time again as I work with clients on their own competitive strategies. (Extra credit: Kellogg on Marketing, a collection of thought-provoking essays from the faculty of the business school at Northwestern University.)